Made with Care Campaign – growing the adult social care workforce

‘Made with Care’ promotes adult social care work and job vacancies to people across England

The Department of Health and Social Care – ‘Made with Care’ campaign promotes adult social care work and job vacancies to people across England. The ‘Made with Care’ campaign encourages people to work effectively with those who need care and support and at the same time to begin a lasting career in adult social care. Last year’s campaign, saw over 244,000 candidates search for a social care job on the campaign website People who wish to make a genuine difference to other people’s lives are  encouraged to join the adult social care workforce.

Minister for Care, Helen Whately, said:
Our care system depends on dedicated care workers who make a difference to the lives of so many people in need of support. This campaign helps build that vital workforce.
I encourage anyone considering the next step in their career, whether just starting out or thinking of their next move, to go online and explore the wide range of opportunities in the care sector.

Beverley Tarka, President of the Association of Directors of Adult Social Services, said:
There aren’t many jobs where you can really make a difference to people’s lives, but social care gives you the opportunity to do that every day.  From helping people to live independently, to taking part in their communities and doing the things that help them to enjoy life whatever challenges they might face. I’ve worked in adult social care for more than 30 years and every day it feels a real privilege to have such a positive impact for people in my community.

Oonagh Smyth, CEO of Skills for Care, said:
The figures from our Adult Social Care workforce data set show that in 2022 to 2023 the sector had around 152,000 vacancies on any given day, so we need to tell a really compelling story about how rewarding a career in social care can be. In particular, we need to try to attract more men and younger people, who are under-represented in the workforce.

Campaign Aims:
The ‘Made with Care’ campaign aims to showcase the amazing work that care workers do, how they empower the people they care for and shines a light on the emotional rewards of the role to inspire more people to take up a career in adult social care. Many entry level roles don’t require any specific qualifications – training will be provided on the job, there are a wide variety of diverse roles, those interested in care work can find job vacancies that are varied, flexible and fit in with busy lives.

New Career – New Job: Job seekers the campaign looks to encourage the public to consider if a career in social care may be suitable for them. At, people are able to find everything they need to perfect their CV, interview technique and research careers in adult social care and, crucially, search and apply for adult social care jobs near in their home location –

Calling all Care Providers: The Department of Health and Social Care is calling for all care providers to list their vacancies on the Department of Work and Pension’s ‘Find a Job’ portal to ensure job seekers visiting the campaign website can find roles in their local area.

The recruitment process has been made easier with FREE resources to help providers fill their vacancies:
• FREE printable and digital assets with flexible branding to use when advertising job opportunities
• The ability to advertise job roles for FREE on with an audience of thousands.

Care providers can find all the help they need to recruit here:


Think local:
Proud to Care Oxfordshire is the dedicated hub for jobs, information, and advice on Adult Social Care in Oxfordshire. Brought to you through a partnership between
Oxfordshire County Council and the Oxfordshire Association of Care Providers (OACP). Whether you are looking for a rewarding career, or a job where no two days are the same, jobs in adult social care offer meaningful roles that make a real difference to people’s lives, every day. Take a look at this video as Chris Ingram CEO of Style Acre near Wallingford chats about his pathway towards working in adult social care.

Care providers – Upload your vacancies for FREE…register for an account at:
Job seekers – Register and apply for current vacncies here:


In 2022/23 the adult social care sector in England had an estimated 18,000 organisations with 39,000 care-providing locations and a workforce of around 1.79 million posts.  The total number of posts in Oxfordshire was around 21,000 in 2022/23. This was comprised of 18,500 filled posts and 2,700 vacancies. Since the previous year, the total number of posts has increased by 850 (4%), the number of filled posts were similar, and the number of vacancies has increased by 600 (31%).