Make Care Your Career

Make Care Your Career is the Department of Health and Social Care's national recruitment campaign for adult social care. The campaign promotes care as a rewarding career and helps employers attract people with the right values into the sector through national advertising, careers information and job-search resources.


Key objectives

  • Increase awareness of careers in adult social care
  • Improve recruitment into care and support roles
  • Promote career progression and training opportunities
  • Support providers to fill vacancies and attract new entrants to the sector

Care employers

Please upload your vacancies via the DWP FindAJob portal

Create an account here


Find resources to boost your recruitment via Make Care Your Career

(note that the national campaign ended in March 2025).


Comprehensive guide to the campaign


One page employer's quick guide

Job seekers

Please use the links below

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